What is the Time? Watch Company

Social media campaign · Illustration-led content

Context

Creation of a social media campaign for a local watch company, showcasing premium suppliers including Rolex, Omega, and TAG Heuer.
The campaign needed to feel premium, eye-catching, and distinctive within fast-moving social feeds.

Accessibility & Design Approach

• Illustration-led visuals designed to stop the scroll while maintaining clarity

• Brand colour palettes used carefully to complement illustrations without overpowering content

• Clear focal points and hierarchy to support quick understanding

• Compositions designed to remain legible at small screen sizes

Outcome

A bold, visually engaging social campaign that highlights luxury watch brands while remaining clear and recognisable across social platforms.

Why This Matters

By balancing visual complexity with clear hierarchy and legibility, the campaign demonstrates accessible graphic design principles within social media — where clarity and speed of understanding are critical.