Feel Positive Coaching Services

Brand refresh · Coaching & wellbeing

Context

A brand refresh for Feel Positive Coaching Services, created to give the existing identity a calmer, more welcoming feel and encourage new clients to engage with confidence.

The rebrand needed to feel supportive, positive, and approachable.

Accessibility & Design Approach

• Simplified the existing logo to reduce visual complexity

• Retained the heart motif for continuity and recognition

• Introduced a calming green to support emotional comfort and clarity

• Designed the mark to remain legible across digital and print use

Outcome

A refreshed, holistic brand identity that feels calm, positive, and accessible, helping the service present itself in a more inviting and reassuring way.

Why This Matters

By simplifying form, improving legibility, and using a calming colour palette, the rebrand demonstrates accessibility-led graphic design that supports emotional wellbeing and inclusive engagement.