The Deer Park (Hoar Cross)
Brand identity · Farm shop & restaurant
Context
Commissioned to create a brand identity for The Deer Park, an organic farm shop and restaurant selling farm-produced food, local housewares, and products from nearby businesses.
The brand needed to sit comfortably within an architect-designed building and reflect the site’s farming heritage and ethos.
Accessibility & Design Approach
Logo icon designed to be simple, recognisable, and scalable
Worked within a predefined colour palette and typographic direction
Icon concepts rooted in farming and heritage, avoiding unnecessary detail
Forms designed to remain clear across signage, print, and digital use
Collaboration
Worked closely with the client, web designer, and developer to ensure the brand was applied consistently and met the client’s architectural and visual requirements.
Outcome
A considered, distinctive brand mark that aligns with the building, values, and rural setting, supporting a cohesive identity across physical and digital touchpoints.
Why This Matters
By prioritising clarity, legibility, and scalability, the brand works reliably across real-world environments — demonstrating accessible graphic design that supports wayfinding, recognition, and everyday usability.
