National Forest Business Network

Brand identity · Business community design

Context

Business networking events for directors and business owners across The National Forest, built around a friendly, inclusive atmosphere and a strong servant leadership culture.

The brand needed to feel professional without being intimidating, and welcoming to a wide range of business owners and sectors.

Accessibility & Design Approach

• Clear, straightforward brand identity focused on legibility and recognition

• Calm, professional visual language avoiding unnecessary complexity

• Strong hierarchy to support easy scanning across event materials

• Branding designed to work consistently across print, digital, and social use

Outcome

A clear and approachable brand that supports connection, trust, and community, helping business owners engage confidently with events and communications.

Why This Matters

By prioritising clarity, simplicity, and hierarchy, the brand supports inclusive participation and demonstrates accessible graphic design within a professional networking context.