The Deer Park (Hoar Cross)

The Client : Create a brand for The Deer Park Hoar Cross which is a farm shop/restaurant. Deer park sell all organic farm produced foods, local housewares and local companies products and wanted a logo that fitted in with the building and ethos created by the owner who is a architect .

The solution : I was commissioned to create the brand, taking their story of farming and heritage through my logo design process.The client had a strong idea already for the project and colour scheme so i was tasked with the typeface and colours already decided I had to come up with the icon that would form the logo. I created numerous concepts to which the client chosen the one below. I also worked alongside the web designer and developer to create the over all brand making sure the client specifications were adhered to.